Backed by Digirockstars, WOMO brings together affiliate tracking, influencer campaign management, local payout support, and AI-extended livestreaming for iGaming, crypto, and fintech companies<\/p>\n
WOMO recently announced the relaunch of its affiliate and
\ninfluencer platform for regulated companies in the Philippines, with an
\ninitial focus on iGaming, crypto, and fintech.<\/p>\n
The relaunch comes as brands in these sectors face a more
\ncomplex acquisition environment. Affiliate and influencer marketing remain
\nimportant growth channels, but many programs are still managed through
\ndisconnected tools, manual payouts, informal partner relationships, and limited
\nvisibility into performance.<\/p>\n
WOMO was built to address that gap by giving brands a more
\nstructured way to manage affiliates, agents, influencers, creator campaigns,
\nlocal payouts, and partner-led acquisition in one platform.<\/p>\n
WOMO is operated by Make Things Happen Inc. and
\nsame company that runs Digirockstars, a Philippine-based digital marketing agency focused on
\niGaming and regulated markets. WOMO is launching
\nwith access to a network of more than 3,000 affiliates, influencers, creators,
\nand agents across the Philippines.<\/p>\n
\u201cAffiliate and influencer marketing in the Philippines has
\nbecome too important to manage casually,\u201d said Roland Cinco, Founder and CEO of
\nWOMO and Digirockstars. \u201cFor regulated brands, the challenge is not just
\nfinding more partners. It is being able to track them properly, support them
\nconsistently, pay them efficiently, and make sure campaigns are run
\nresponsibly. WOMO was built to create that operating layer for brands and
\npartners.\u201d<\/p>\n
WOMO\u2019s platform is built around four core capabilities:<\/p>\n
The first is affiliate tracking and partner CRM<\/b>,
\nwhich helps brands monitor partner activity, track performance, manage
\nrecruitment pipelines, and organize relationships with affiliates, agents,
\ninfluencers, and creators from one system.<\/p>\n
The second is localized partner payout support<\/b>,
\ndesigned around the Philippine market and local payment habits, including
\npayout workflows that support GCash, Maya, and bank transfers.<\/p>\n
The third is influencer and creator campaign management<\/b>,
\nwhere WOMO helps brands run creator-led campaigns across awareness,
\nacquisition, content coordination, paid amplification, campaign QA, compliance
\nreview, and reporting.<\/p>\n
The fourth is AI-assisted creator tools and livestreaming<\/b>.
\nWOMO includes AI-assisted tools that help affiliates and creators develop
\ncampaign ideas, hooks, scripts, captions, and posting plans. The platform is
\nalso introducing AlwaysOn, an AI-extended livestreaming product that allows
\napproved AI versions of real creators to support livestream formats when the
\ncreator is not live.<\/p>\n
The first AlwaysOn deployment features Tito Clark, a WOMO
\ncreator and gaming livestreamer in the Philippines. The product is designed to
\nhelp creators extend their presence, keep communities active, and create
\nadditional monetization opportunities with consent.<\/p>\n
\u201cLivestreaming takes consistency, but no creator can be live
\nall the time,\u201d said Tito Clark. \u201cWith WOMO, the AI version is something I
\napprove and control. It helps keep the community active while giving creators
\nanother way to earn from the audience and content they have already built.\u201d<\/p>\n
WOMO says its goal is not to replace creators or traditional
\naffiliate managers, but to give both brands and partners better infrastructure.
\nFor operators and advertisers, that means clearer reporting, more reliable
\npartner management, and better visibility into acquisition efforts. For
\naffiliates and influencers, it means easier tracking, stronger campaign
\nsupport, and more ways to understand how their work contributes to performance.<\/p>\n
\u201cPhilippine digital markets are becoming more competitive
\nand more regulated at the same time,\u201d said Gladys Guerrero, Co-founder of WOMO
\nand Digirockstars. \u201cThat creates a need for infrastructure that is both
\nlocalized and practical. WOMO is being built around how acquisition actually
\nworks in this market, from local payments and creator culture to compliance and
\npartner operations.\u201d<\/p>\n
While WOMO\u2019s initial rollout is focused on iGaming, the
\ncompany sees broader applications across regulated digital markets. Crypto
\nexchanges, fintech platforms, and other digital brands face similar challenges
\naround partner acquisition, trust, attribution, compliance, and local payouts.<\/p>\n
WOMO is now onboarding its first wave of brand partners. Early partners will receive access to the
\nplatform, campaign support, and selected AI-powered tools as WOMO expands its
\ncommercial rollout.<\/p>\n
Operators and brands may visit womonow.com<\/a>. Affiliates, Backed by Digirockstars, WOMO brings together affiliate tracking, influencer campaign management, local payout support, and…<\/p>\n","protected":false},"author":1,"featured_media":45066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-45065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-philippines"],"_links":{"self":[{"href":"https:\/\/seadaily.biz\/index.php?rest_route=\/wp\/v2\/posts\/45065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seadaily.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seadaily.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seadaily.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seadaily.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45065"}],"version-history":[{"count":0,"href":"https:\/\/seadaily.biz\/index.php?rest_route=\/wp\/v2\/posts\/45065\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seadaily.biz\/index.php?rest_route=\/wp\/v2\/media\/45066"}],"wp:attachment":[{"href":"https:\/\/seadaily.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seadaily.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seadaily.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nagents, and creators may visit womonow.com\/partners<\/a>. Information on AlwaysOn is
\navailable at womonow\/alwayson-ai-livestream\/<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"